Just
like the previous All-New Series,
Topps created a
promo kit for the release. The All-New Series 7 promo kits were
given out to the hobby distributors and retail distributors.
At the end of August of 2007, Jeff
Zapata, the Garbage Pail Kids series editor, e-mailed me an Adobe PDF
version of the 2-page foldout for the All-New Series 7 (see file
above). This allowed me to quickly share the information
about the All-New Series 7 with everyone. Many of the details
from the PDF version of the 2-page foldout are described
below.
The 2-page foldout had the character
Ty Dee Knot on the front cover. The phrases "Mega
Packs" and "Double The Fun!" were printed on the front
cover to show that the packs from the All-New Series 7 came with 10
cards instead of 5 cards.
The inside of the foldout had the
characters Bigtop Tony, Dough Boyd, Sports Shoe Stu, Snotty Sarah,
Twisted Tammy, and Warrior Warren. In the center of the inside
of the foldout, there was an enlargment of Ty Dee Knot's face along
with the phrase "A Match Made In Heaven!" printed just above
it. The phrase "More Laughs, More Grossness, More Stickers
Than Previous Releases!!!" was printed just below the face.
The center area also has the phrases "Mega Packs" and
"Now 10 Stickers Per Pack!" printed in it.
On the left page of the inside of the
foldout, there were phrases about how well the Garbage Pail Kids brand
has been doing ("THE KIDS ARE ALRIGHT!", "·GPK
continues to draw a new generation of fans. Kids and adults love
em'", ·Evergreen property with over 23 card series
produced. Extended shelf-life.", "·A large
Internet fan base with many sites devoted soley to GPK", and
"·On-line ads and print ads in kids & collector
magazines"). The word solely was incorrectly spelled as
"soley" on the PDF version of the foldout.
On the right page of the inside of the
foldout, there were phrases about the release ("ALL-NEW SUPER-SIZE
SERIES", "·110 All-New Gross-Out Stickers",
"·Awesome Card Backs - GPK Wanted Posters & Gross
ID's", "PLUS! A SLEW OF FANTASTIC INSERTS!",
"Pop-Up Cards: Fun, fold-out standees", "Puzzle Cards:
Cute jigsaw cards of famous GPKs", "Action Punch Outs:
Put-it-together interactive cards", and "Loco Motion Cards:
Tilt the card to see a GPK in action").
On the back of the foldout, there were
phrases about the packaging and ship date ("EYE-CATCHING DAY-GLO
PACKAGING" and "SHIPPING NOVEMBER '07"). In the
center of the back of the foldout, there were sample images of what
the All-New Series 7 box and pack design looked like.
At the beginning of October of 2007,
John Williams, the supervising editor at Topps, sent me the different
promotional kits for the All-New Series 7. As with the previous
All-New Series, there was a hobby promotional kit and a retail
promotional kit. The images above show the various items
included in the promotional kits.
The hobby promotional kit consisted of:
the 2-page foldout, Topps Wholesale Hobby Distributors letter, Hobby
specification sheet, and preliminary checklist.
The retail promotional kit consisted
of: the 2-page foldout, Topps Retail letter, Retail specification
sheet, Category Manager specification sheet, Category Manager - E
specification sheet, Bonus Box - WAL specification sheet, Value Box -
EA specification sheet, Value Box - VIN specification sheet, Blister
Pack specification sheet, Gravity Feed specification sheet, dealer
ad, and preliminary checklist.
The items in the promotional kits were
customized for the businesses they were mailed to, and not every
business received the same combination of items.
The Topps Wholesale Hobby Distributors
letter and the Topps Retail letter are nearly identical. Other
than who the letters were addressed to and the dates on the letters,
everything else is the same. The Topps Wholesale Hobby
Distributors letter was dated September 12, 2007. The Retail
letter was dated September 13, 2007. The letters helped promote
the All-New Series 7 by describing some of the highlights from the
release: larger packs, more items to collect, a 110 card set, pop-up
cards, puzzle cards, action punch out cards, loco motion cards,
wanted poster card backs, and gross ID card backs.
The scheduled delivery date for the
Topps Wholesale Hobby Distributors items was the week of December 10,
2007. The scheduled delivery date for the Topps Retail items
was the week of December 17, 2007.
The Hobby specification sheet (relating
to the hobby boxes), Retail specification sheet (relating to the
specialty outlet boxes), Category Manager specification sheet
(relating to the priced retail boxes), and Category Manager - E
specification sheet (relating to the unpriced retail boxes) describe
the four types of regular boxes available for the All-New Series
7. The retail boxes are ordered in very large volumes, which is
why the retailers pay a slightly lower cost per pack. The
Category Manager specification sheet mistakenly has "Twenty (24)
packs per box" instead of "Twenty-four (24) packs per
box" printed on it. The Category Manager E specification
sheet mistakenly has "Twenty-six (24) packs per box" instead
of "Twenty-four (24) packs per box" printed on it.
• Hobby boxes: $1.30 per pack, $2.00 suggested
per pack sales price, 8 boxes per case,
#757-077H case code, 041116577574 box
bar code, and 041116477577 pack bar code.
• Specialty outlet boxes: $1.30 per pack,
$1.99 suggested per pack sales price, 16 boxes
per case, #757-077 case code,
041116777578 box bar code, and 041116477577 pack
bar code (same as the hobby boxes).
• Priced retail boxes: $1.00 per pack, $1.99
suggested per pack sales price, 16 boxes per
case, #758-077 case
code, 041116677588 box bar code, and 041116577581 pack bar code.
• Unpriced retail boxes: $1.00 per pack, $1.99
suggested per pack sales price, 16 boxes
per case, #758-077E case code,
041116977589 box bar code, and 041116877582 pack
bar code.
The Bonus Box - WAL specification sheet
(relating to the bonus boxes for
Wal-Mart,
K B Toys, and
Meijer stores -
#939-077WA case code - 041116579394 bonus box bar code), Value Box -
EA specification sheet (relating to the bonus boxes for
Target and
Shopko stores -
#939-077EA case code - 041116679391 bonus box bar code), and Value
Box - VIN specification sheet (relating to the bonus boxes for
K-Mart and
Toys R Us -
#939-077VI case code - 041116879395 bonus box bar code) describe the
three types of bonus boxes for the All-New Series 7. It is
possible that Vintage, the distributor of trading cards for the
K-Mart and Toys R Us, will not carry the "Value Box - VIN"
bonus boxes. There is no mention of the bonus cards on the
specification sheets even though the bonus boxes contain bonus
cards.
• Bonus boxes: $5.00 per bonus box, $9.99
suggested per bonus box sales price, 6 packs
and 1 bonus card per bonus box, 16
bonus boxes per case, and 041116479397 pack
bar code.
The Blister Pack specification sheet
describes the blister packs for the All-New Series 7. The
specification sheet does not correctly describe the blister pack
contents correctly. The specification sheet has "Each
blister pack contains ten (10) Garbage Pail Kids stickers"
instead of something along the lines of "Each pack from a
blister pack contains ten (10) Garbage Pail Kids stickers"
for the description.
• Blister packs: $2.00 per blister pack, $3.99
suggested per blister pack price, 2 packs
and 1 bonus card per blister pack, 20
blister packs per blister pack box, 8 blister pack
boxes per case, #759-077E case code,
041116477591 blister pack box bar code,
041116377594 blister pack bar code,
and 041116877582 pack bar code (same as
the unpriced retail boxes).
The Gravity Feed specification sheet
describes the gravity feeds for the All-New Series 7.
• Gravity feeds: $1.00 per pack, $1.99
suggested per pack sales price, 48 packs per gravity
feed, 1 gravity feed per packer
carton, 6 packer cartons per case, #741-077 case code,
041116277412 packer carton bar code,
and 041116477577 pack bar code (same as
the hobby boxes).
The preliminary checklist for the
All-New Series 7 only provided the names / titles for the pop-ups and
puzzles. The listings for the base cards, loco motion cards,
and action punch out cards is TBD (to be determined). The
preliminary checklist shows there are 55 "a" base cards,
55 "b" base cards, 10 pop-up cards, 10 puzzle cards, 5 loco
motion cards, and 10 action punch out cards.
The print version of the 2-page foldout
was nearly identical to the PDF version of the 2-page foldout.
The majority of the changes for the print version were on the back of
the 2-page foldout: the picture of the box was enlarged, the
text "SHIPPING NOVEMBER '07" was excluded, the text
"EYE-CATCHING DAY-GLO PACKAGING" was tilted, and the
picture of the sample pack was moved up to show the text near the
bottom of the pack. On the left page of the inside of the
foldout, Topps had corrected the spelling error for the word
solely. I had mentioned the spelling error to Jeff Zapata when
I had received the PDF version of the foldout, and he made the
correction for the print version.
The dealer ad had the characters Bigtop
Tony, Dough Boyd, Sports Shoe Stu, Snotty Sarah, Twisted Tammy, and
Warrior Warren on it. At the top-center of the dealer ad,
there was an enlargement of Ty Dee Knot's face. The
phrases "PLUS! A SLEW OF FANTASTIC INSERTS!", "Pop-Up
Cards", "Puzzle Cards", "Action Punch Outs",
and "Loco Motion Cards" were printed just below Ty Dee
Knot's face. The phrase "Now 10 stickers per pack!"
was printed on the upper-left side of the dealer ad. The phrase
"Super-Size Series 110 cards to collect!" was printed on
the upper-right side of the dealer ad. |
Wayne's Garbage Pail Kids References