like the United States Garbage Pail Kids All-New Series 2, there were
very few items created to promote the United States Garbage Pail Kids
All-New Series 3, which was because Topps felt that the Garbage Pail Kids
name was already well-known.
In June of 2004, dealers were sent a promotional
letter from Topps
along with a checklist and 2-page foldout (see images above). The
letter promoted the All-New Series 3 by describing a few new features
found in the release, which were twice as many scratch 'n stink cards
as the All-New Series 2, pop-up cards, celebrity parodies, comic backs,
Flick It! animation, and online bonus codes. The letter mentioned
the various articles and advertisements for Garbage Pail Kids, and it
also stated that the items' scheduled delivery date was August 23, 2004.
The promotional checklist for the series
had "The above list is subject to change" printed on it, and
Topps did end up making a few minor changes to the series. Cards
8a Patsy Pat and 8b Cole Gate (painted by Aron
Laikin) were replaced with 8a Urine Nate and 8b Backwoods Brandon
(painted by John Pound),
and card 8b Cole Gate became bonus card B5 Cole Gate. The checklist
did not have a bonus card number B5, but Topps needed another bonus card
so the three main distributors could have their own bonus box. Cards
36a Startstruck Chuck and 36b Marshall Artless (painted by Luis
Diaz) were replaced with 36a Offensive Oscar and 36b Foul Fernando
(painted by John Pound). There were also a few minor typos on the
checklist. Foil card 21a Dead Letter Debbie was printed as 21a Dead-Letter
Debbie (there should not be a dash in the title). Foil card 2b Checked-Out
Check was printed as 2b Checked Out Chet (there should be a dash in the
title). Scratch 'n stink card S7b Eye-Candy Andy was printed as
S7b Eye Candy Andy (there should be a dash in the title).
The 2-page foldout (17" x 11"
when unfolded) had 23a Snotty Scotty / 23b Bubble Juan on the front, and
a picture of what the All-New Series 3 box looked like was on the back.
On the inside of the 2-page foldout, there was a sample view of a couple
cards, a scratch 'n stink card, a pop-up card, and a comic back; and there
were statements about the artwork, the online bonus codes, the scratch
'n stink cards, the pop-up cards, and the marketing and promotions.
There was a design error on the back of the 2-page foldout. If you
look at the picture near the back of the box, you can see the portion
with "Gross Stickers" is covering up another banner. The
text on the side of the box that has "Stickers · Foil Sticker
& Online" appears to be floating, and the left portion of the text
is smudged out. Also, the "All-New Series 3" near the
front of the box is covering up another banner.
The dealer advertisement (see image above)
showed a sample card image and a sample pop-up card image, and it mentioned
the new artwork; comic backs; Flick It! animation; foil stickers with
online bonus codes; pop-up cards; and the additional amount of scratch
'n stink cards.
Marketing, L.C., the distributor trading card products for chain stores
such as Target, uses
display sheets for many of the products they supply, and they created
a display sheet for the All-New Series 3 (see image above). These
display sheets slide into specially designed slots so that potential customers
would only see the date of availability and the picture showing how the
boxes were to be displayed. The sign number, the exact location
and section of where the display sheet goes, the display after date, the
remove after date, and the title of the product being replaced are hidden
from view when the sheet is in the slot. I did not find any All-New
Series 3 products at Target until the beginning of November 2004, which
was different than the September 2004 date that the sheets had printed